¿Por qué tu empresa debería practicar más el email marketing?

Quizás no te hayas dado ni cuenta, pero cada día que utilizas el correo electrónico para comunicarte con tus clientes estás haciendo de manera indirecta email marketing. El email marketing es un canal directo y rápido mucho más económico que la publicidad tradicional. Nos permite lanzar un mensaje concreto con inmediatez y la respuesta no se hace esperar, ya que en la actualidad hay multitud de herramientas que nos reportan informes estadísticos en tiempo real.

Entonces quizás te preguntes: ¿por qué muchas empresas no lo tienen en cuenta y le dan el valor que se merece? La respuesta es sencilla: no basta el ‘enviar por enviar’ a través del correo electrónico. Entran en juego muchos factores y hay que tener en cuenta hasta el más mínimo detalle para que una campaña de email marketing sea efectiva.

¿Qué ventajas aporta el email marketing para la empresa?

Ahorro descarado
Una estrategia a través del email marketing puede llegar a ser hasta dos y tres veces más económica que la que se puede realizar a través de los medios digitales. Además, una campaña bien planificada y ejecutada puede reportarnos una muy buena tasa de conversión, por lo que en ese caso la inversión es tremendamente rentable.
Darás en la diana
Gracias a la creación de bases de datos basados en la segmentación, el envío de correos electrónicos es mucho más efectivo. Si se realiza un buen trabajo de personalización no solo evitaremos ser considerados como SPAM, sino que los usuarios se interesarán realmente por el contenido que hemos seleccionado para ellos.
Ahorrarás en tiempo
A día de hoy existen plataformas optimizadas para hacer campañas de email marketing de forma rápida y efectiva. Mailchimp, Aweber, Doppler… en el mercado hay muchos y muy buenos programas que te ayudarán a llegar a tu cliente sin hacerte perder el tiempo.
Serás más accesible
A pesar de que estamos en la era en la que las redes sociales son las reinas, a día de hoy muchos clientes o no tienen o no se interesan por ellas. Gracias al email marketing es más fácil llegar a esa horquilla de personas que necesitan estar conectadas digitalmente a través del correo electrónico pero no son usuarias de los medios sociales.

11 mayo, 2017 By SPK Online Marketing

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¿Por qué tu empresa debería practicar más el email marketing?

¿Qué ventajas aporta el email marketing para la empresa?

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