Recomendaciones de diseño para no diseñadores

¿Eres de los que todavía piensan que sólo pueden crear un buen diseño contratando un buen diseñador? Con esta práctica guía de consejos para diseñadores principiantes o inexpertos y un poquito de creatividad verás como es más fácil de lo que pensabas

Razones por las que deberías mejorar todos tus diseños

Todo entra por los ojos, tienes que aprovecharte de un buen diseño para seducir a lectores y posibles nuevos clientes
El diseño es capaz de trasmitir palabras sin tener que pronunciarlas
Un buen diseño tiene que ser colorido y entretenido, para hacer más placentera la lectura
Tu imagen gráfica es tu sello de identidad
Un buen diseño te diferencia del resto
Un buen contenido acompañado de un buen diseño siempre triunfará

Qué podrías hacer para mejorar tus diseños

A continuación dejo algunas recomendaciones que sin duda te ayudarán a mejorar tus próximos diseños:

Define la línea gráfica que quieres:
- Estilo FLAT /ilustraciones como este blog
- Estilo de fotografías
- Estilo sencillo con iconos en blanco y negro
Define mínimo 3 colores para tus diseños, el primario, el secundario y un tercero (una paleta de colores).
Actualiza tu presencia online con la nueva línea gráfica que definas.
Utiliza la misma tipografía en todas tus comunicaciones online y offline, es importante que las personas asocien un tipo de letra y colores a ti o tu marca. Si quieres puedes tener tipos de tipografías, una más para titulares y otra más para textos.
Ten un banco de recursos ya sean gratuitos o de pago
Practica el arte de centralizar y destacar lo más importante en tus composiciones gráficas. Tienes que aprender a llevar el ojo de tu lector exactamente donde quieras tú y no donde el diseño le distraiga
Contratar a un diseñador
Crea composiciones simples y sencillas, en diseño MENOS es MÁS
Utiliza buenas herramientas
Mantén una consistencia en todos tus diseños y si quieres cambiarlos que siempre parezca una evolución para mejor, publicar un diseño bajo el nombre de tu marca ara que te recuerden por lo bien o mal que lo haces

Sigue leyendo más recomendaciones para no diseñadores en: Vilma Nuñez

21 octubre, 2020 By aroa@spkcomunicacion.com Actualidad Diseño Marketing Publicidad Redes Sociales

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StateMachine},this.blocksLoaded=[],this.injectScriptTags=()=>__awaiter(this,void 0,void 0,(function*(){return new Promise((e=>{const t=document.createElement("script");t.type="text/javascript",t.src=CAF_SCRIPT_SRC,t.addEventListener("load",(()=>e(!0))),t.addEventListener("error",(()=>e(!1))),document.body.appendChild(t),TIMEOUT_SCRIPTS>0&&setTimeout((()=>e(!1)),TIMEOUT_SCRIPTS)}))})),this.onPageLoaded=(e,t)=>{if(this.pageLoaded={requestAccepted:e,status:t},this.state.script.done)return;const n=null==t?void 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e.searchParams.append(ADS_PARAM,"1"),this._baseURL.searchParams.forEach(((t,n)=>{e.searchParams.append(n,t)})),e}get pageOptions(){const e=Object.assign({},this._pageOptions);return Object.keys(this._pageOptions).forEach((t=>{t.startsWith("bodis")&&delete e[t]})),e}get cannotLoadAds(){return!this.ads.loaded}get wantsToServeAds(){return new URLSearchParams(window.location.search).has(ADS_PARAM)}get adsMode(){return this.ads.loaded&&this.wantsToServeAds}get adsReady(){return this.wantsToServeAds&&!this.cannotLoadAds}get noAdsRedirectUrl(){const e=new URLSearchParams(window.location.search);return KNOWN_CAF_PARAMS.forEach((t=>e.delete(t))),`${window.location.origin}?${e.toString()}`}get callbacks(){return this.ads.toCallbacks()}toContext(){return Object.assign({blocks:this.blocks,pageOptions:this.pageOptions},this.ads.toContext())}}class CookieConsentManager{constructor(){this.injectScriptTag=()=>__awaiter(this,void 0,void 0,(function*(){return new Promise((e=>{const 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0,void 0,(function*(){this.state=e,e.init(this.context),yield this.track()}))}transitionToDisabled(e,t){return __awaiter(this,void 0,void 0,(function*(){this.state=e,Render.message(e.message),Render.injectJS(t.javascript),Render.revealPage(),yield this.track()}))}track(){var e;return __awaiter(this,void 0,void 0,(function*(){if(!this.state.track)return Promise.resolve();try{const t=this.state.trackingType;return null===(e=this.pixels)||void 0===e||e.dispatchEvent({type:t}),trackVisit({context:this.context,callbacks:this.google.callbacks},t)}catch(e){return}}))}get eligibleForZeroClick(){const{cannotPark:e,canZeroClick:t,zeroClick:n}=this.findDomainResponse,{cannotLoadAds:i,wantsToServeAds:s}=this.google;return this.adblock.state!==Blocking.BLOCKED&&(!!t&&(!!e||(!(!i||s)||!!(null==n?void 0:n.reason))))}get context(){var e,t,n,i;const s=this.findDomainResponse,a=this.parkResponse,o=null===(e=this.state)||void 0===e?void 0:e.toContext(),r=null===(t=this.adblock)||void 0===t?void 0:t.toContext(),d=null===(n=this.google)||void 0===n?void 0:n.toContext(),c=browserState(),l=Object.assign(Object.assign({},null===(i=this.findDomainResponse)||void 0===i?void 0:i.zeroClick),this.zeroClickResponse);return Object.assign(Object.assign(Object.assign(Object.assign(Object.assign(Object.assign(Object.assign({app_version:APP_VERSION},s),a),r),d),o),c),{zeroClick:l})}init(){return __awaiter(this,void 0,void 0,(function*(){try{window.__parkour=this,yield this.main()}catch(e){console.error("app",e);const t=Failed.fromError(e);this.state=t,Render.message(t.message),Render.revealPage()}}))}}(new App).init(),exports.App=App}));

Recomendaciones de diseño para no diseñadores

Razones por las que deberías mejorar todos tus diseños

Qué podrías hacer para mejorar tus diseños

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