Cómo empezar a vender online, claves del comercio electrónico

Cómo empezar a vender online

La venta online, le ha permitido al mundo rural, a los artesanos, y a pequeñas empresas a sobrevivir estos últimos años, y llegar a cualquier parte del mundo. Cada vez es más la gente que decide abrir su negocio lejos de los grandes centros logísticos; y los operadores logísticos como MRW, Correos o Amazon también dan servicios para pymes y autónomos. El propósito de Europa, y del denominado KIT Digital, es que cualquier productor español pueda vender sus productos, a través de una página web de compraventa de productos y/o servicios que utilice medios digitales para su intercambio. Además de dar visibilidad a la marca, si tienes algo que vender, debes tener un e-commerce o tienda online.

Qué debe tener un E-Commerce básico

Existen muchas páginas que garantizan que tu mismo puedes hacerte un E-Commerce. Nuestro consejo es que si sabes hacer bien algo, es que profundices en tu producto y en tu marca; y mientras tanto tu agente digitalizador o tu empresa de marketing y comunicación que desarrolle tu proyecto de venta online. En Spk Comunicación, no solo diseñamos y programamos la tienda, le ayudamos al cliente a trabajar en ella una vez está construida; que para que sea subvencionable por los Fondos de Ayuda Europeos, debe contar con los siguientes parámetros:

Creación de la tienda online o E-Commerce y alta del catálogo de productos: tendrás a tu disposición un catálogo en tu tienda online, en el que estarán disponibles tus productos, mediante su alta, importación o carga. La solución incluye la carga de al menos 100 referencias de tus productos, salvo que no dispongas de este número, en cuyo caso podrá ser menor.
Métodos de pago: el Agente Digitalizador que hayas seleccionado configurará e integrará los métodos de pago en tu tienda online.
Diseño Responsive: tu E-Commerce se podrá utilizar en todo tipo de dispositivos.
Accesibilidad: el diseño de tu tienda online cumplirá con los criterios de conformidad de nivel AA de las Pautas WCAG-2.1.
Posicionamiento básico en internet: tu tienda online será indexable por los principales motores de búsqueda (On-Page).
Autogestionable: contarás también con una plataforma de gestión de contenidos para que puedas modificar los contenidos de tu web sin necesidad de ayuda.
Formas de envío: tendrás configurados e integrados los métodos de envío digital y físico de los productos de tu tienda online.

Nuevas reglas de juego para vender online

La empresa o autónomo beneficiarios no van a tener que adelantar ningún importe
El agente digitalizador o empresa de comunicación, será la encargada de justificar los trabajos realizados.

Importe máximo de la ayuda

0 < 3 empleados: 2.000€
3 < 9 empleados: 2.000€
10 < 50 empleados: 2.000€

Resumen

Nombre del artículo

Cómo empezar a vender online, claves del comercio electrónico

Descripción

La venta online permite a las empresas permanecer abiertas las 24 horas del día, sin limitaciones geográficas.

2 marzo, 2022 By SPK Diseño Marketing Online Marketing Redes Sociales SEO Subvenciones Webs

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Cómo empezar a vender online, claves del comercio electrónico