Tendencias de marketing online en 2015

La implementación del Big Data será crucial para optimizar la estrategia y los dispositivos móviles dejarán atrás al ordenador

Inevitablemente, agencias y empresarios ponemos la vista en el 2015 que ya está a la vuelta de la esquina para desarrollar nuevas estrategias e intentar preveer qué tendencias va a haber en 2015. En este caso vamos a analizar las tendencias de marketing online en 2015 según una infografía publicada por Wheelhouse Advisors y un artículo publicado en Puro Marketing; según ellos este sería el resumen de las tendencias del marketing digital para el año que viene.

Tendencias de Marketing Online en 2015

Las empresas continuarán apostando por el marketing de contenidos.Las empresas ya destinan una cuarta parte de su presupuesto de marketing al desarrollo de contenido; el cual tiene varias aplicaciones. De una parte, supone el alimento indispensable de los Social Media. El contenido relevante es una de las 3 razones principales por las que los usuarios siguen a las marcas en estos canales.
La implementación del Big Data será crucial para optimizar la estrategia. Gracias a las herramientas, las empresas son capaces de recabar y descifrar los datos que les proporciona su estrategia, con mayor facilidad. Por ello se va a invertir todavía más en el desarrollo de analítica e investigación cuantitativa para el desarrollo de la consiguiente estrategia.
El contenido audiovisual continuará siendo el más demandado de internet. Su capacidad para generar conversiones está fuera de toda duda; los vídeos de calidad pueden llegar a aumentar las ventas hasta en un 174%. Un contenido que convence tanto a los usuarios de a pie, como a los profesionales. El 75% de los ejecutivos consume vídeos online al menos una vez por semana; el 50% de ellos en YouTube. Como respuesta, el 65% se dirige a posteriori a la web de sitio que se referencia en el mismo.
Las empresas aumentarán su inversión en software y herramientas.
La personalización será la clave del éxito en las acciones de marketing online.
A mayor segmentación, mayores probabilidades de conversión.
Los dispositivos móviles dejarán atrás al ordenador.
La inversión publicitaria en el medio online seguirá su imparable aumento. Sin duda alguna el marketing online se ha convertido en el rey y no hay que dejarlo de lado.

Si quieres leer el artículo de referencia pulsa aquí.

15 octubre, 2014 By SPK Actualidad Marketing

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Tendencias de marketing online en 2015

La implementación del Big Data será crucial para optimizar la estrategia y los dispositivos móviles dejarán atrás al ordenador

Tendencias de Marketing Online en 2015

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